So you've been studying up on SEO and why your business website needs to be friendly to search engines. You've even convinced your boss to set aside budget for a search marketing strategies program. You did the research on your industry and came back with the top two keywords your competitors are targeting - your boss is demanding that your company's website win those keywords.
Your boss is wrong.
Okay, not completely wrong. But is your boss an SEO expert? Okay then.
It's tempting to go after the big fish when developing a search acquisition strategy, but your corporate strategy will benefit from casting a lower-profile "wide net" of keywords that customers are actually searching for.
When shooting dice in Vegas (craps is my preferred game for a number of reasons) it's tempting to bet the farm on snake-eyes. But the smart player knows the odds at the table and makes the same bets every time: pass-line and pass-line odds. The payout isn't as sexy as the 30-to-1 paid on those aces, but the odds are hugely long at 1 in 36. The "smart play" just described pays between 1:2 and 5:6 but the house edge reduces to a minimum.
Why play for a lower payout? Because you give yourself more opportunities to win at a much, much lower risk. AND you get to play more often!
Being seafood lovers, my boyfriend, Justin, and I chose this restaurant for a date night on Thursday night. From the moment we walked in the door, the service was wondering. We were led up to our table on the second floor by a staircase that looked much like the one in Titanic leading us upstairs. The atmosphere had a "seafood chic" feel. People were there for all different occasions. Mind you, this was the same night as the Indianapolis Colts preseason game. So some people were there in their Colts jerseys, while others came from work in business suits.
Front Page Sports Bar & Grill
MacNiven's
Bourbon Street Distillery
of scotch (or wine and a cigar... whatever you please). If you go I would recommend the 
McGinley's
Bub's
Once again my good friend Nicki Laycoax of 
Buggs Temple
es great hummus and pita appetizers and Gyro entrees. Stuffed quesadillas, unique salads, mini burgers, and traditional entrees round out the menu. I reccomend the shrimp or caprese quesadilla and the hummus and pita appetizer. 
Mo's A Place for Steaks
When you think of Indianapolis Nightlife, Mo's is well located next to Conceo Fieldhouse so it's perfect for before or after an event. The bar is great for Pub beers and terrific Martini's or anything else you would want in a cocktail. They do serve lunch but are much better suited as an Indianapolis Dinner Restaruant. No entertainment so it's not a nightlife place except for the other people who keep it buzzing.
Quaso, which has some pork, ham, Swiss cheese, mustard, and pickles all in a conglomeration, joined by being hot pressed on a Cuban bun. Megan and I both agree that is was very good, but could have used more condiments. She said it was “perfectly pressed” and she would defiantly go back to get the same sandwich, but would also like to try the Shrimp Varadero. The other 
tasted really good... and so did the chicken.” So apparently he enjoyed it. He also mentioned something about wanting to go there for his next birthday party. So interpret that as you wish.
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